My Creative Contribution: 
With this being the last concert of the year, the Hilton client requested for a different look-and-feel for this particular event. I chose to push the client's comfort boundaries and I came up with an event branding design that was completely different and much more "edgy" from other Hilton@PLAY concerts. 

In addition to the event branding, I art directed and created all of the Pre-Event marketing designs such as Email Communications, Website Design, Flyers and Letter Templates.

This was by far the largest venue I've designed for, and therefore, the event that features the most large-scale designs I've ever created.